Social Businesses
Innovation. Positive Social Impact. Sustainability
© 2025 Ninomiya Group. Todos os direitos reservados. Design by Buffo.
Our Social Business Model
The Ninomiya Group has developed its social business model based on the Japanese Houtoku system, created by Ninomiya Kinjiro (1787-1856). This system was crucial for the economic restructuring of over 600 villages in Japan. We have adapted this approach to the modern technological landscape, combining tradition and innovation to promote social relevance beyond profit. In our work, we aim to honor this legacy and act on behalf of three segments that drive transformations in society: corporate, third sector, and social startups.
Our Social Business Model
The Ninomiya Group has developed its social business model based on the Japanese Houtoku system, created by Ninomiya Kinjiro (1787-1856). This system was crucial for the economic restructuring of over 600 villages in Japan. We have adapted this approach to the modern technological landscape, combining tradition and innovation to promote social relevance beyond profit. In our work, we aim to honor this legacy and act on behalf of three segments that drive transformations in society: corporate, third sector, and social startups.
About Ninomiya Kinjiro and the Houtoku System
Kinjiro Ninomiya was a Japanese philanthropist, farmer, and educator who dedicated his life to improving the living conditions of farmers and promoting education. He believed in the importance of self-sufficiency and hard work, emphasizing values such as honesty, frugality, and benevolence.
Houtoku, which means benevolence, is fundamental to social cohesion in Japan, promoting reciprocity, respect, and solidarity. This philosophy influences interpersonal relationships and business, playing a crucial role in building and maintaining social harmony.
A Historical Reference: The Great Tenpo Crisis
During the Tenpo Era (1830-1844), Japan faced economic challenges that resulted in food shortages and famine. Kinjiro Ninomiya emerged as a community leader by implementing innovative agricultural techniques and promoting cooperation among farmers, ensuring food security and serving as a model for other regions.
About Ninomiya Kinjiro and the Houtoku System
Kinjiro Ninomiya was a Japanese philanthropist, farmer, and educator who dedicated his life to improving the living conditions of farmers and promoting education. He believed in the importance of self-sufficiency and hard work, emphasizing values such as honesty, frugality, and benevolence.
Houtoku, which means benevolence, is fundamental to social cohesion in Japan, promoting reciprocity, respect, and solidarity. This philosophy influences interpersonal relationships and business, playing a crucial role in building and maintaining social harmony.
A Historical Reference: The Great Tenpo Crisis
During the Tenpo Era (1830-1844), Japan faced economic challenges that resulted in food shortages and famine. Kinjiro Ninomiya emerged as a community leader by implementing innovative agricultural techniques and promoting cooperation among farmers, ensuring food security and serving as a model for other regions.
Short Film Sontoku
Released in 2019, Sontoku is a graphic animated short film that seeks to highlight the virtues of overcoming adversity, perseverance, and the altruistic spirit of a young orphan who changed a country, based on the true story of Kinjiro Ninomiya.
